All rights reserved. Larata Media Group. 2009
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Laurie A. Rich is a highly experienced and dynamic sustainability,
marketing, communications and business professional with a history
of success in bringing about growth and increased sustainability for
established companies and start-ups. She brings to fairgrounds a
unique combination of a law degree and former practice in New York
with over 20 years of experience as an environmental sustainability,
communications, marketing and business specialist. Among her other
sustainability clients, Ms. Rich serves as the Coordinator of the
Dutchess County Fairgrounds Green Initiative, which she designed
and is implementing for the venue.
Prior to her fairgrounds work, she spent four years with INFORM, Inc.,
a New York City-based national non-profit environmental organization,
where she served in several capacities: As Vice President of Programs,
Ms. Rich oversaw all research personnel and projects across the
organization’s major program areas, including Cleaning for Health,
Chemical Hazards Prevention, Solid Waste Prevention and Sustainable
Transportation. She also served as both Interim Co-Executive Director
and Director of Corporate Programs, managing the day-to-day
operations of the agency as well as designing, implementing and
running its corporate sector fundraising program.
Environmentalism and sustainability are threads that are woven
throughout Ms. Rich’s career, beginning with her work on the first
Earth Day celebration in the US, and moving on to become the Project
Director for solid waste, air and water publications at the Environment
Information Center, Inc. (EIC) – one of the country’s first environmental
publishing companies. After a segue away from publishing to take her
law degree at Northeastern University School of Law, Ms. Rich returned
to journalism as the Environment Editor of Chemical Week magazine.
There, she spent five years writing over 400 articles covering such
topics as environmental laws and regulations, pollution prevention
and control trends, and the Bhopal disaster. For the past 20 years,
she has worked as a strategic sustainability, business, marketing and
communications consultant for a variety of clients, from Fortune 500
companies to start-ups, in between running two start-up ventures
from birth to successful sale, one of which was an air pollution control
technology company.
A firm believer in community service, Ms. Rich has committed more than
2,000 hours over the past 11 years in her home town of Rhinebeck as
a Board of Education Trustee for the Rhinebeck Central School District.
Her work there includes the conversion of the school district to
environmentally preferable cleaning and maintenance practices, and
a $24 million green building project that ensured the inclusion of
environmentally sustainable fits and finishes in the new facilities.
Greening Fairgrounds and Expositions
Founder and President